Deep Reality — creative technology studio: immersive experiences, digital twins, web apps, AI

Deep Reality Ltd — Last updated: 14 July 2026

Deep Reality is a creative technology studio based in London. We build immersive experiences, digital twins, web apps and AI installations. This notice explains what personal data we collect through this website (deepreality.design), why we collect it, and what rights you have over it.

We keep this deliberately plain. If anything is unclear, write to us at info@deepreality.design.

Who we are

Deep Reality Ltd is the data controller for personal data collected through this website.

• Company: Deep Reality Ltd, registered in England and Wales (company no. 13889735)
• Contact: info@deepreality.design
• ICO registration: ZC198850

What we collect, and why

Contact form. If you use the contact form, we collect your name, email address and the content of your message. We use this to respond to your enquiry and, where it leads to a working relationship, to correspond with you about it. Our lawful basis is legitimate interests (responding to people who contact us) and, where an enquiry leads to a contract, steps taken at your request prior to entering into one.

Email correspondence. If you email us directly, we hold your email address and the contents of our correspondence for the same purposes and on the same bases as above.

Server logs. Our hosting provider keeps standard technical logs (IP address, browser type, pages requested, timestamps) for security and to keep the site running reliably. Our lawful basis is legitimate interests (network and information security).

That is the full list. This website does not use analytics, advertising trackers, newsletter tools or social media pixels.

Cookies

This website does not set cookies and does not use third-party tracking of any kind.

Who we share your data with

We do not sell personal data, and we do not share it with third parties for marketing. The only parties who handle data collected through this site are our service providers:

• Our hosting provider, which serves the website and holds server logs. Hosting is based in the UK/EEA.
• Our email provider, which handles contact form submissions and correspondence.

We may also disclose personal data where the law requires it.

Client project work — apps, installations and experiences we build — is governed by separate, project-specific privacy documentation tailored to each client, territory and processing pipeline. This notice covers this website only.

International transfers

Personal data collected through this website is stored in the United Kingdom or the European Economic Area. If we ever engage a provider that processes data outside the UK/EEA, we will only do so with appropriate safeguards in place (such as a UK adequacy decision or the UK International Data Transfer Agreement) and will update this notice accordingly.

How long we keep it

We keep personal data no longer than we need it, and we review what we hold at least once a year.

• Enquiries that don't lead to work: deleted at our annual review, normally within 12–18 months of our last exchange.
• Correspondence relating to a project or contract: kept for at least 6 years after the relationship ends, in line with UK limitation periods and accounting requirements.
• Server logs: retained by our hosting provider on a short rolling basis and deleted automatically.

Your rights

Under UK data protection law (UK GDPR and the Data Protection Act 2018), you have the right to:

• access the personal data we hold about you;
• correct it if it is inaccurate or incomplete;
• have it erased in certain circumstances;
• restrict or object to our processing of it;
• receive a copy of data you provided to us in a portable format;
• withdraw consent at any time, where consent is our basis for processing.

To exercise any of these rights, email info@deepreality.design. We will respond within one month.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113. We would appreciate the chance to resolve any concern directly first.

Changes to this notice

If how we handle data through this website changes — for example, if we add analytics — we will update this notice and revise the date at the top.